Most companies have Mission Statements but not many of them – if any – have the kind of impact that this mission statement from Holstee, a Brooklyn based company that specializes in providing on-line shoppers meaning products to buy.
The founders of this company said they did not write a business plan when they started Holstee. Instead, they wrote a mission statement that has become a sensation across the globe. This mission statement has been viewed more than 50 million times (on-line), translated into 12 languages and has become one of their top-selling merchandise in their on-line store.
You can read the interview Issie Lapowsky of Inc.com had with the one of the co-founders here.
Granted that Holstee did not write a business plan but has managed to be successful, it doesn’t mean business plans are not necessary. Neither is success assured if you write a business plan.
One can see from the Holstee mission statement that they put down what they wanted Holstee to be about. Business plans, mission or vision statements just give you the entrepreneur clarity on your business expedition.
Now go be fabulous.